Writing18 guides

Shopify, explained.

Straight answers on delivery dates, bundles, urgency, site speed, structured data and moving over from Etsy — what actually works, what it costs, and where the usual advice falls over.

9 min read

How to import Etsy reviews to Shopify

A step-by-step comparison of the manual CSV route and the automatic sync route — including the parts of the CSV method nobody warns you about.

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8 min read

The best Etsy review apps for Shopify, compared

Six apps do this job and they are not interchangeable. What separates them, what each costs, and which one suits which kind of shop.

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7 min read

How to show Etsy reviews on Shopify product pages

Importing reviews is the easy half. Placement, product matching and fallbacks are what decide whether they change anyone's mind.

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6 min read

Etsy Share & Save links, and how to use them alongside Shopify

Etsy pays you to bring your own traffic. Here is what the programme is worth, and how it fits a seller who also runs a Shopify store.

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8 min read

Etsy to Shopify: the migration checklist

The order to do things in, what genuinely transfers, and the three things sellers only discover after they have switched.

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10 min read

How to show estimated delivery dates on Shopify

Why "3-5 business days" costs you sales, and the three ways to put a real date on the product page instead.

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8 min read

The best Shopify delivery date apps, compared

There are good free options in this category, which changes the question from "which app" to "what do you actually need that free does not do".

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7 min read

How to show delivery dates on Shopify product pages

Getting the date right is half the job. Where it sits on the page, and how it is worded, decides whether anyone acts on it.

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7 min read

Shopify order cut-off times, holidays and closed dates

The single most common cause of a wrong delivery estimate is an app counting Sunday as a working day. Here is the whole set of rules to get right.

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8 min read

Shopify shipping rates: what shoppers see, and when

Unexpected shipping cost is the most cited reason for cart abandonment, and Shopify hides it until the last step by default. Here is how to fix that.

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9 min read

Shopify countdown timers: urgency that is not a lie

Most countdown timers reset when you refresh the page. Here is what shoppers do when they notice, and what to run instead.

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9 min read

Shopify product bundles and add-ons that raise AOV

Bundle, add-on, upsell and cross-sell are four different mechanics. Using the wrong one is why most AOV experiments do nothing.

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9 min read

The best Shopify add-on and bundle apps, compared

This category mixes three different products under one label. Working out which one you need matters more than which vendor you pick.

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7 min read

Shopify product options vs add-ons: which one do you need?

The most expensive mistake in this category is choosing the wrong kind of app, and only finding out when the accountant asks about the uncharged extras.

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7 min read

How to add product add-ons to a Shopify product page

Placement and relevance do the work here. An add-on below the fold, or one nobody wants, is just weight on your product page.

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8 min read

How to raise average order value on Shopify

AOV is the cheapest growth lever you have, because it costs nothing in acquisition. It is also the one most often measured badly.

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11 min read

Shopify Core Web Vitals: what actually slows a store down

Your PageSpeed score is not what Google ranks on. Here is the number that counts, and the four things on a Shopify store that usually ruin it.

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11 min read

Shopify product schema and SEO: the fields Shopify leaves out

Most Shopify themes emit a Product schema that stops at the price. Here is what is missing, and the URL problems underneath it.

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