How to show Etsy reviews on Shopify product pages

Add the block in the theme editor

On any Online Store 2.0 theme — Dawn, Refresh, Craft, Sense and most paid themes since 2021 — review widgets are app blocks you place yourself. No Liquid editing, and nothing to undo if you change your mind.

1. 1

   Open the product template

   Online Store → Themes → Customise, then switch the page selector at the top from Home page to Products → Default product.

2. 2

   Add an app block where you want it

   In the left panel, click "Add block" inside the product information section for something near the buy button, or "Add section" further down the page for a full-width band. Pick the review block from the app list.

3. 3

   Drag it into position

   Blocks move by dragging. Position is the single biggest lever you have here — see the next section.

4. 4

   Set the block options and save

   Colours, review count, photo-only filtering and product matching are all per-block settings, so the same widget can behave differently on the product page and the home page.

Where on the page to put them

Two placements do most of the work, and they complement each other:

• A compact star badge next to the price, above the fold. Shoppers decide whether to keep reading in a couple of seconds, and "4.9 from 312 reviews" is the fastest possible reassurance.
• A review carousel immediately below the add-to-cart button. Not at the foot of the page under the shipping accordion — right where the decision is being made.

Then, if the products suit it, a photo wall further down. For handmade, personalised and gift items, photographs taken by real buyers in real rooms do more than any amount of copy — they answer "will it actually look like the listing photo?", which is the objection you are up against.

Check the result on a phone before you call it done. A carousel that shows three reviews side by side on desktop and one cropped review on mobile needs its settings adjusted, not shipping.

Match reviews to the right product

This is the difference between a review section that sells and wallpaper. A shopper looking at a personalised oak chopping board wants reviews about that board, not five-star praise for your candles.

Product matching works by linking each Shopify product to the Etsy listing it came from. Once linked, a block set to show matching reviews only will filter the feed down to reviews left against that listing. Do your top sellers first — a handful of products usually carries most of your traffic, and the rest can run on the shop-wide feed without much loss.

One caution: Etsy reviews are tied to listings, and if you split one Etsy listing with variants into several Shopify products, the reviews follow the listing, not your new structure. Decide which Shopify product inherits them.

Handle products with no reviews yet

Turn on product matching without a fallback and every new product renders an empty widget — a blank band, or worse, a visible zero. Empty social proof is worse than none, because it says "nobody has bought this".

• Enable the shop-wide fallback so a product with no reviews of its own shows your best general reviews instead.
• Or leave the block off new products until they have their own reviews, using a separate product template.
• Keep a shop badge in the footer regardless. Overall rating and total sold count reassure across the whole store, including on pages with no product reviews.

Keep it fast

Review widgets are a common cause of a slow product page: large unoptimised buyer photos, a JavaScript bundle fetched before anything renders, or a layout that jumps as reviews load.

• Prefer widgets rendered server-side in the theme over ones that fetch reviews from an external API on every page view — those cost a round trip before a shopper sees anything.
• Limit how many reviews render at once. Ten is plenty; nobody reads eighty, and every one is an image request.
• Re-run PageSpeed Insights on a product page after installing. If Largest Contentful Paint or Cumulative Layout Shift got noticeably worse, change the placement or the app.

Frequently asked questions